A leading distributor of industrial worktables sought to enhance its product line with integrated power capabilities. Their customers—spanning manufacturing, fabrication, assembly, and commercial work environments—needed reliable power at the workstation. To keep pace with market expectations and strengthen its competitive position, the distributor required a custom power solution that could be seamlessly integrated into its existing table designs.

The Challenge
Although the application seemed straightforward, the client’s work tables featured a built-in enclosure that required precise sizing and electrical compatibility. Off-the-shelf power strips did not fit the available space, lacked sufficient durability, and therefore failed to meet the client’s specific integration requirements. The challenge was to design a compact, reliable, and safe power unit that would fit perfectly within the enclosure without altering the table’s structural integrity or aesthetics.

“The core success of this project was our ability to move beyond a standard product offering and engineer a solution that precisely met the client’s dimensional and performance needs. By designing a custom-fit, industrial-grade power strip, we enabled them to enhance their product value seamlessly and deliver a safer, more efficient powered workstation to their end-users.”
The Solution
Alert Reel Manufacturing partnered closely with the client to develop a custom power strip engineered for their worktable line. This included:
- Custom-Fit Power Strip Design: A compact configuration with the required outlet count, precision-sized to fit securely within the table enclosure.
- Engineered Integration: Components and mounting solutions tailored to the client’s existing design, allowing for a clean, factory-ready installation.
- Industrial-Grade Construction: Materials selected to withstand heavy daily use in commercial and industrial work environments.
The solution enabled the client to offer a modern, value-added feature without modifying their core product structure.
The Results

Contact Alert Reel Manufacturing
Alert Reel Manufacturing is a leading manufacturer of retractable cord reels, cord reels with lights, extension cords & cord management, and handheld task lighting. We can also develop and manufacture unique private-label products and custom solutions for all of these product categories.
