A long-standing industrial work table distributor partnered with Alert Reel Manufacturing to enhance their product line with integrated, modern power features. Their customers—ranging from manufacturing facilities to commercial offices—needed accessible, reliable power options directly at the workstation. To stay ahead of market expectations, the distributor sought a clean, durable, and user-friendly power solution that could be incorporated into existing furniture designs or purchased separately as an add-on.

The Challenge
The client required a power grommet that matched precise dimensional, electrical, and aesthetic specifications. The product needed to integrate seamlessly with multiple furniture models and be offered as a standalone kit for end-user installation. Off-the-shelf desk power ports did not meet exact sizing, durability, or brand requirements; additionally, the solution needed to maintain safety compliance while delivering modern conveniences such as USB charging.

“Our success lies in turning a client’s specific functional and aesthetic needs into a reliable, integrated power solution that not only fits perfectly but also elevates the end-user experience.”
The Solution
Alert Reel Manufacturing engineered and manufactured a custom desktop power grommet tailored to the client’s specifications. Key features included:
- Custom 15-Amp Power Module: Designed with a 3-prong outlet and dual USB ports for charging phones, tablets, laptops, and other devices.
- Precision Fit & Mounting: Built to drop cleanly into existing furniture cutouts, with a complete hardware kit for self-installation when sold separately.
- Branded Packaging: Alert provided fully branded retail-ready packaging to support the distributor’s sales and merchandising needs.
This flexible approach enabled the product to work seamlessly as both an integrated manufacturing component and a consumer add-on.
The Results

Contact Alert Reel Manufacturing
Alert Reel Manufacturing is a leading manufacturer of retractable cord reels, cord reels with lights, extension cords & cord management, and handheld task lighting. We can also develop and manufacture unique private-label products and custom solutions for all of these product categories.
