A national shipping and business supply distributor partnered with Alert Reel Manufacturing to develop a range of private-labeled power products for multiple vertical markets. Their customers span medical facilities, educational institutions, scientific laboratories, and office environments—all of which require safe, convenient, and portable access to power.

The Challenge
The client had been successfully selling quality USB power strips manufactured by Alert, but these products could not be used in specific laboratory and medical environments because: Lab and workbench tabletops were extremely thick, preventing standard mounting.
- Lab and workbench tabletops were extremely thick, preventing standard mounting.
- Customers required temporary, mobile power solutions that could be moved as needed.
- The solution had to be stable, durable, and safe enough for medical and scientific use.
- Off-the-shelf clamps were either too weak or did not meet the required dimensions.
Without a compatible mounting option, this distributor customer lacked a reliable means of supplying power near their workstations.

“This case study perfectly illustrates our core strength: engineering targeted, innovative solutions that solve specific customer pain points and unlock new revenue streams for
our partners. The custom clamp wasn’t just
an accessory; it was the key that allowed our client’s existing, reliable power strips to penetrate high-value, specialized
environments like medical and scientific laboratories.”
The Solution
Alert Reel Manufacturing engineered a heavy-duty clamp system that works with the client’s existing USB/power strips and securely attaches to thick work surfaces commonly found in laboratories.
Key Features
- Reinforced, industrial-grade clamp capable of gripping unusually thick tables.
- Secure fastening mechanism that prevents wobble or movement during use.
- A portable, reusable design that allows customers to move the power strip from one station to another.
- Compatibility with the client’s existing private-label power strips.
- Designed for medical, educational, and laboratory environments where reliability and safety are essential.
This solution allowed customers to position power exactly where they needed it—no installation, modification, or tools required.
The Results

Why This Matters
This project highlights Alert Reel Manufacturing’s ability to create simple, innovative engineering solutions that unlock entirely new markets for existing products. By designing a custom clamp system, Alert enabled its client to better serve medical, educational, and scientific customers while enhancing the portability and versatility of its private-label power products.
Contact Alert Reel Manufacturing
Alert Reel Manufacturing is a leading manufacturer of retractable cord reels, cord reels with lights, extension cords & cord management, and handheld task lighting. We can also develop and manufacture unique private-label products and custom solutions for all of these product categories.
